Adoption Communities and the Social Media Pyramid

On Pxhere
(https://bit.ly/2YEjCzN)

Adoptees, how many of you, us, use social media?
And how many of us are on Facebook?!
Soooo many!

Thanks to the  Social Media Marketing Specialization Course offered by Northwestern University through Coursera, I was able to learn more about social media, how they function, how they can be used, etc. Throughout the MOOC(s) of course, Professor Randy Hlavac taught us that Virtual communities are generated by either passion or trigger event, and can be found at the bottom of a social media pyramid (see picture). Passion communities are looking for new trends and gossip. They like to talk to their peers and express their opinion. The trigger event communities are looking for information and trustworthy experts to find answers to their questions. Any virtual community is structured in three elements: members, influencers and experts - which uses specific platforms to connect, express opinions and share their or other people's content. 

From Randy Hlavac's book "Social IMC" feature in the blog
https://theartofhustlemedia.blogspot.com/

Virtual adoption communities originated from a combination of the two; where adoption is both a trigger event and a passion. It's the case of pre- and post-adoption projects, gatherings, pages or group on Facebook. Adoption can touch many lives and create communities based on direct experiences, such as in the case of adoptive children and family, or indirect and hybrid, such in the case of close relatives, adoption placement workers and researchers and other professionals.
Adoption content is present throughout the social pyramid; where the six levels differentiate origins quality and consideration.

To know more about virtual Italian Adoption Communities and their contents, check for my next post "The Italian Case: Breaking the Pyramid Down".


Arp / Speaks AtCLoud - Alessia Petrolito

Reference:
Randy Hlavac's course "What is social" part of the Social Media Marketing Specialization Course offered by Northwestern University through Coursera.