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Showing posts with the label social media pyramid

The Italian Case: Breaking the Pyramid Down

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from Pxhere  ( https://bit.ly/2LX9H0r ) In my previous piece, ( Adoption Communities and the Social Media Pyramid ), I was telling you about  Virtual Adoption Communities  and their formation, constitution and position, in the social media pyramid established by Prof. Randy Hlavac [1].  I n the following paragraphs, we are going to look at t he whole  IAC  -  Italian Adoption Community -  the   " Italian Case"  - based on my personal experience.    As in Hlavac's, the IAC's social media pyramid has 6 levels  that can be analysed through function, population and focus .  Among the IAC , Facebook is the most popular medium; but it's not the only one. In  my interpretation, here is the breakdown by level: the first level belongs to " Social Networks"  / Facebook, LinkedIn, Tumblr, Quora and  (rarely) Twitter the second level consists of " News Aggregators"  / National Newspap...

Adoption Communities and the Social Media Pyramid

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On Pxhere ( https://bit.ly/2YEjCzN ) Adoptees, how many of you, us, use social media? And how many of us are on Facebook?! Soooo many! Thanks to the   Social Media Marketing Specialization Course  offered by  Northwestern University  through  Coursera ,  I was able to learn more about social media, how they function, how they can be used, etc.  Throughout the MOOC(s) of course, Professor Randy Hlavac taught us that Virtual communities are generated by either passion or trigger event, and  can be found at the bottom of a social media pyramid (see picture).  Passion communities  are looking for new trends and gossip. They like to talk to their peers and express their opinion. The   tr igger event com munities  are looking for information and  trustworthy experts  to find answers to their questions.  Any virtual community is structured in three elements: members, influencers and experts - which ...